Program Manager

Shift Digital - Plano, TX
Current - March 2022

I lead the strategic planning and execution of comprehensive digital advertising programs aimed at boosting the online presence and engagement for automotive dealerships. I am responsible for overseeing cross-functional teams, ensuring continuous optimization of programs to meet and exceed client expectations.

Marketing & Technology Operations Manager

RealCraft - Gig Harbor, WA
July 2020 - March 2022

During my tenure at RealCraft, I initially served as the Marketing Manager before being promoted to Marketing & Technology Operations Manager. In these roles, I led the comprehensive relaunch of RealCraft.com, resulting in improved user engagement and site functionality. I developed strategic partnerships with high-profile platforms such as "This Old House" and HGTV, significantly enhancing brand presence and market reach. Collaborating with teams, I designed and launched a new product line, including mantels and butcher block countertops.

I created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. Utilizing Google AdWords and Facebook Ads Manager, I created targeted paid advertising campaigns that drove traffic and conversions on the website. I boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Upon my promotion, I implemented CRM solutions that significantly improved customer retention rates and enabled more effective communication strategies. I empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance across the company. By implementing streamlined processes and system upgrades, I enhanced overall technology efficiency. I managed the implementation of new technological improvements, resulting in increased operational efficiency.

Additionally, I developed and executed a transition plan from an ERP system to a more suitable suite of products. I oversaw the transition of accounting software while serving as interim controller and managed the selection, transition, training, and setup of the employee payroll system. My comprehensive management approach extended beyond marketing to include crucial aspects of the company's headquarters and account responsibilities, ensuring the overall success and growth of RealCraft.

Marketing Manager

Northwest Harley-Davidson - Lacey, WA
March 2017 - July 2020

As the Marketing Manager at Northwest Harley-Davidson in Lacey, WA, I drove significant growth and set new benchmarks for success from March 2017. Under my leadership, the dealership became the fastest-growing in Washington State for two consecutive years. I implemented effective strategies that increased Facebook reach by 33% in 2017 and an additional 29% in 2018, resulting in a total reach of over 1 million. Our Facebook likes grew consistently by 9% each year, and the total social media following across all accounts rose by 10%. The number of unique monthly website visitors soared by 35.8%, leading to a 36% increase in yearly visitors. These efforts expanded our website leads by 14%. Additionally, customer engagement through review sites improved dramatically, with total reviews increasing by 72% in 2017 and another 45% in 2018. Most notably, these digital marketing efforts translated into a 29% increase in bike sales, setting new sales records for the dealership. My strategic allocation of a digital ad spend of $13,697.85 was instrumental in achieving these remarkable outcomes.

Marketing Coordinator

CCI Solutions - Olympia, WA
Apr 2016 - Mar 2017

As the Marketing Coordinator at CCI Solutions in Olympia, WA, from April 2016 to March 2017, I played a key role in driving marketing strategies for a small company. I provided strategic and tactical guidance to the executive team and was accountable for all social media channels, including Facebook, Twitter, Pinterest, and YouTube. My responsibilities included updating company website articles, managing email marketing campaigns, and implementing SEO/SEM strategies. I collaborated with marketing and company executives to ensure alignment with company objectives, coordinated marketing needs from digital to print, and assisted the Marketing Director in achieving the team and company's goals.

I developed engaging, viral content to build the social media audience, including giveaways and vendor-partnered video content. I contributed to the development and implementation of new modern branding through imagery and graphic design, and assisted in growing our social media presence, achieving a 13.2% increase in Facebook likes in the last quarter. Additionally, I led photography and videography efforts, managed contests, conducted competitor research, and implemented new technologies to enhance our marketing efforts.

Creative Coordinator

Little Creek Casino Resort - Shelton, WA
Sept. 2014 - April 2016

As the Creative Coordinator at Little Creek Casino Resort in Shelton, WA, from September 2014 to April 2016, I managed and led the complete redesign of our website, resulting in the launch of the new littlecreek.com in January 2016. In addition to overseeing the website, I served as the primary photographer, capturing images for food and beverage updates, event coverage, and marketing needs, contributing to a modernized public image for the resort. I was responsible for the creative design and visual imagery that communicated the organization's marketing objectives to guests through both internal and external mediums. I led efforts on social media outlets and managed digital marketing strategies.

I managed the development and redesign of the property's website and mobile app, redesigned all property collateral including billboards, vehicle wraps, and trade show booths, and served as the staff photographer with a focus on event and product photography for marketing materials. My responsibilities also included managing social media outlets and digital marketing efforts, collaborating with the creative team, department managers, internal stakeholders, and vendors to complete marketing campaigns, proofing print, digital, and audio creative, and communicating with printers, videographers, and voice-over artists to complete company collateral. Additionally, I created various sizes of collateral for print and digital output from creative templates and wrote copy for TV and radio spots.

Digital Media Assistant
Richard Nixon Foundation - Yorba Linda, CA
Jan 2013 - Sep 2013

Sales-Marketing Coordinator
CBS Radio - Los Angeles, CA
May 2012 - Dec 2012

Digital Marketing Coordinator
Karges Media - Costa Mesa, CA
Jan 2011 - May 2012